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Student survey results are in!


Contact: Kristen McGuire                           Baltimore Collegetown Network

410-532.3037 kmcguire@BaltimoreCollegetown.org              

SURVEY OF BALTIMORE COLLEGE STUDENTS SHOWS 78% WOULD RECOMMEND BALTIMORE AS A GOOD PLACE TO GO TO SCHOOL;  32% PLAN TO STAY AFTER GRADUATION.

 Study finds BETTER TRANSPORTATION as #1 thing students would change.

 Baltimore, MD - February 19, 2010, the Baltimore Collegetown Network (BCN), a consortium of 14 area schools, today released results from its survey of area college students' perceptions about Baltimore, conducted every three years.

 In the survey of 3,364 students, BCN found that 78% would recommend the Baltimore region as a good place to go to school, up 5% from three years ago, and 31.5% of students said they would definitely or likely stay after graduation - the same percentage as 2006 and an increase of more than 65% from a 2003 survey.  Other highlights:

  • The number one thing students said Baltimore is missing is better transportation: 31.8% gave this response (up from 25% in 2006 and 2003 when it was also the number one response). Only 11% of students reported using the MTA bus or light rail to travel around Baltimore;
  • 64% of students have had or plan to have an internship;
  • 33% participate in volunteer activities (compared with 29% of all people in Maryland that volunteer according to volunteerinamerica.com);
  • The top five words students chose to describe Baltimore: dangerous, accessible, vibrant, friendly, quirky;
  • Nearly 79% of students go to Baltimore City for entertainment or recreation at least once or twice a month;
  • The top reasons students will stay in Baltimore: jobs, family/friends, quality of life, hometown, graduate school;
  • The top reasons students will leave Baltimore: jobs, crime/grime, quality of life, graduate school, want a change.

Every three years BCN conducts this survey to take the pulse of area students and how they feel about Baltimore. "The survey can help business and civic leaders understand what makes Baltimore attractive to students," said Kristen Campbell McGuire, executive director of BCN. "The data can also shape the development needed to draw - and keep -young innovators and entrepreneurs who will grow the region."

The Baltimore Collegetown Network, a 12-year old consortium of colleges including 120,000 students, $17.2 billion in economic activity, and more than 60,000 employees, works to articulate the message that Baltimore is a great college town and to create programs that strengthen that claim. Key initiatives include joint marketing campaigns, the Collegetown Shuttle, internship and student programs, and the new Baltimore LeaderShape program to engage students in the community.

For full survey results, please visit www.BaltimoreCollegetown.org/studentsurvey2010.pdf

To learn more about Baltimore Collegetown: www.BaltimoreCollegetown.org

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